PR, messaging and brand storytelling for UK teams.
Brand narratives rarely fail in public; they fail in the handover. This practical guide maps five common breaks in UK teams and sets out a one-page narrative bridge that keeps the same story intact from boardroom to press office to sales floor.
Grand purpose statements often sound impressive and behave like fog. This opinion piece argues that UK audiences trust specific, bounded promises more than infinite visions — and offers a short scorecard for testing messaging in 2026.
Boundless thinking is useful at the start of a brand project and damaging at the end. This piece argues that UK comms teams are not short of story options — they are short of decisions, and sets out a four-line brief that forces one.
A practical pre-launch sequence for in-house teams: seven questions that test whether a message can survive being retold by someone with no professional obligation to care, with the common failure and the usual fix for each.
A brand story can look ubiquitous and still be shallow. This 45-minute audit helps UK in-house comms teams test whether their narrative has real depth — or whether it has simply been distributed everywhere. It includes scoring questions, practical examples and a fix list for 2026 planning.
UK comms teams are producing more content than ever, but retaining less narrative memory. This opinion piece argues for a curated story library — a living system of proof points, customer moments and campaign learnings — over another content calendar.